Case Study:

Doughbrik's

THE CHALLENGE:

Doughbrik’s suffered from a lack of a cohesive feed, inconsistent posting, and poor utilization of aesthetics, resulting in inconsistencies that undermined their brand identity and user engagement.

THE SOLUTION:

Our goal was to transition from a graphic-heavy, chaotic aesthetic to a more cohesive, humanized, and product-focused approach. We aimed to create visually pleasing and engaging content that not only highlights their products but their influencer partnerships, customers, and the faces behind doughbrik’s. By emphasizing a streamlined design and authentic storytelling, we sought to enhance brand identity, foster stronger connections with their audience, and ultimately drive greater user engagement. To achieve this, our strategy places a strong emphasis on influencer collaborations, activations, and trending content.

FOLLOWER GROWTH: 12,637

ACCOUNTS REACHED: 3,596,00

ACCOUNTS ENGAGED: 164,936

PROFILE VISITS: 319,573

BUSINESS ADDRESS TAPS: 3,173

TOTAL REEL VIEWS: 5,000,700

“We have loved working with Sage Social.

They have helped with our social media in a multitude of ways, including creating content calendars, posting to socials, as well as comment and DM monitoring. Danielle has made the process super seamless and organized, and is very accommodating. We have also loved working with our account manager Makayla, who is great at understanding our brand’s aesthetic, coming up with content ideas, and executing the vision.”

Emma, DoughBrik’s