Shingestu 3 Gin

Shingetsu 3 Gin is exquisitely crafted to captivate both seasoned gin connoisseurs and newcomers. With unparalleled smoothness, it’s perfect for sipping on the rocks or as the ideal foundation for creating elegant cocktails at home.

What we manage:

Social Media Management

custom strategy
fully edited reels
graphics
copy for all assets

Content/Video Creation

creative direction and video shoots
capturing product shots

Photography

creative direction and fully produced photo shoots

Problem:

Shingetsu 3 Gin, a premium gin brand inspired by Japanese heritage, had no presence on Instagram—a critical platform for spirits brands to connect with consumers. With a highly competitive gin market, the challenge was to create a visually compelling and strategic Instagram presence that would not only attract attention but also drive traffic to their website and build a loyal community of customers.

Solution:

To establish Shingetsu 3 Gin as a standout brand in a competitive market, we built their Instagram presence from the ground up, crafting a visual identity that reflected both sophistication and the brand’s Japanese heritage. We began by providing high-quality, professional photography that highlighted the bottle’s intricate design, premium ingredients, and artisanal craftsmanship. To ensure a cohesive and recognizable presence, we curated an Instagram feed that balanced minimalism, luxury, and cultural influence, creating an aesthetic that resonated with the brand’s identity.

Beyond visuals, we developed a strategic content plan that educated followers on the brand’s story, the inspiration behind the bottle, and unique cocktail recipes to encourage engagement. By incorporating targeted hashtags and actively engaging with customers, we fostered a growing and dedicated community.